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Grea Company's leadership completed Tsinghua University's marketing special training

2012-6-11

On May 27, the leadership of Grea Company went to Beijing to participate in the marketing special training for the senior training course of Tsinghua University's Chinese Business President. The completion of this training indicates that Grui Company is about to start a new chapter in marketing!
The training content includes four contents: "Brand Marketing", "Marketing Strategy", "Cutting Marketing and Brand Diopter Rules", and "Construction and Control of Gold Medal Marketing Team". From theory to operation, from strategy to tactics, the connotation of marketing and the process and direction of marketing work are systematically explained.

Chairman of Grea Company Lv Huaqi (middle), General Manager of Grea Company Wang Xinchun (first from left), General Manager of Grea Chemical Supermarket Chen Zuliang (first from right)

Front row: Yan Xulin, chief brand expert of the Regional Development and Industrial Planning Cooperation Center of Tsinghua University Yangtze River Delta Research Institute, and professor of EDP courses at the School of Business of Renmin University of China. The core faculty of the corporate president class of Tsinghua University and senior professional manager brand and product courses. He has provided professional training and guidance for more than 200 enterprises and institutions including Yili Group, New Hope Group, Donge Ejiao, TCL Group, Charoenix Group, Jinmailang Group, Guangzhou State-owned Assets Supervision and Administration Commission.

Second from left: Dong Quan, visiting scholar at Peking University and senior researcher at the Institute of Contemporary Corporate Culture at Peking University. He is the MBA\EMBA lecturer of well-known domestic universities such as Tsinghua University, Peking University, Zhejiang University, Sun Yat-sen University, and is also the lecturer of the State-owned Assets Supervision and Administration Commission of the State Council at Tsinghua University.

Lu Changquan: A famous Chinese marketing expert, enjoying a high reputation in the Chinese business community. The famous management theory of "camel and rabbit" was proposed, and famous theories such as "cutting marketing" and "brand diode law" were created. He is the behind-the-scenes marketing mentor for many successful companies such as Luhua edible oil, Stanley compound fertilizer, Dongpeng tiles, Bull sockets, Brilliant faucets, Venus Beer, Wenquxing, Qingyi Socks Industry, Shunxin Logistics, Qiandao Lake Beer, China Mobile, China Unicom, etc.

He Bing: China's first practical training expert to enter the training industry. He graduated from the School of Economics of Peking University in 1992 and has more than 15 years of management and training experience.

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